Pay Per Click (pay-per click) is an approach to search engine ranking (it is in fact search engine advertising) where you pay to have your site listed amongst the initial results of a certain keyword search. It is called Pay Per Click due to the fact that you just pay the internet search engine when a person clicks on your link. Pay Per Click therefore keeps your website on the front web page entirely since you are spending for it. Organic SEO on the various other hand takes the more natural as well as somewhat standard technique to attracting traffic. Here, it is the web content of your site coupled with various other off page optimization methods that will see your page removal up the ranks.